STATIC, SHORT-RUN PRINTING Fast turnaround and high quality, in print runs as low as one.
“Static, short-run printing” includes high-quality, full-color applications where the information within each document does not vary. Due to the small quantities needed, or because they contain multiple paper types, these jobs are cost prohibitive to print via offset, but they are perfect candidates for digital color printing.
Digital color printing allows press runs as low as one, and the NexPress 2100 digital production color press can electronically collate multiple documents, as well as up to three paper stocks in each document, eliminating several major finishing steps.
Benefits
Fast turnaround times
Print what you want, when you want
Extend deadlines by digitally printing in advance of final offset-printed materials
Full-color and high-quality work is now independent of print run length
A print-on-demand strategy eliminates document storage costs, and “waste through obsolescence”
Electronically collate documents
PDF workflow provides for quick turnaround, late stage editing and remote proofing
PERSONALIZED PRINTING “Version printing” includes applications that follow a common design and layout, but have some unique content or language changes for specific audiences or markets. Digital color printing makes multiple, short press runs much more economical, without sacrificing quality.
Benefits
More effective and relevant print communications
Common corporate standard can be applied with local dealer or distributor branding
Each document is versioned for specific language requirements
Specifying different quantities of each version reduces overall waste
Printing and reprinting of even small quantities can be cost effective
Versioned communications can provide more information on fewer pages
Versioned printing increases participation and response rates
CUSTOMIZED PRINTING Customized printing” includes personalized applications that also contain imagechanges to make them more relevant to particular groups of people. High-quality, full-color digital printing opens up completely new categories of communication, that produce higher response rates and value for everyone.
Benefits
Customize graphic content for the individual recipient
Reflect a more-important customer/user/member relationship
Print all variable and static information in one pass
Sort documents by postal code reducing mailing costs
Further increase participation and response rates
Marketing programs can be fine tuned with specific information, benefits, offers and results
Allows individuals to receive smaller, more relevant and timely materials, tailored to their needs and interests
PPML/VDX allows soft proofing of any individual document with all personalizationand customization in place
NexStation SE and XE front ends efficiently process customized files
BRIAN WILLIAMS With more than 25 years in the printing industry, Brian captains the NexPress with wisdom and craftmanship.
